TABÚ

As a designer for sex education start-up tabú, I created animations, illustrations, video trailers, and workbook layouts for their tabú university program, in which health professionals share advice on topics they're frequently asked about, like desire mismatch in relationships, sexual pain, and confidence while dating.

An animation of a heart that comes undone to form the words Shula Melamed An animation of a menstrual cup, a pad, and a tampon that melt to form the words Demi Spaccavento

Background info:

tabú operates on the tenets of education as empowerment, focusing on the importance of addressing awkward or complicated topics and sharing only information verified by certified health professionals. The organization aims to serve as "Sex Ed 2.0," addressing the extreme lack of medically-accurate sex education available in the US.

An animation of two hands sliding along each other, with text over it reading Staying The Course

tabú university is made up of courses led by sex educators, health educators, relationship coaches, and more, featuring worksheets, videos, and private group conversations. Videos are the primary component of each course, with instructors diving into topics that are further explored through worksheets.

An animation of two hands, both holding phones and swiping as if on dating apps, with text over it reading Dating With Confidence

The process:

I created frame animations for use throughout each video, and assisted with video production and editing work. My animations included title screens, creative captions, and imagery emphasizing or illustrating topics of discussion. I worked with the client to develop an on-brand visual style for the videos and workbooks. I also designed video thumbnails to be displayed on a number of platforms, including YouTube and the tabú site.

A thumbnail reading Maximize Your Desire with an illustration of two hands intertwined in the background and an image of a smiling white person outlined in yellow at the bottom. A thumbnail reading Sexual Pain Is No Joke with an illustration of a pelvic bone surrounded in lightning bolts and an image of a smiling Black person outlined in yellow at the bottom.

I created animations for and helped with video editing and production of the program's launch trailer, which you can see below. Please be aware that the video starts off with several clips from outdated sex education speakers, shown to illustrate the kinds of mentalities tabú seeks to address with its more inclusive, accessible, and updated sex education content.

An animation of a mint green screen, from which green expands to create a night sky with a shooting star and to reveal the name Kait Scalisi An animation of the name Dr. Uchenna UC Ossai appearing, with lightning bolts above and below.