Much of my most recent paid design work is under NDA, and I cannot share it here. To flex my creative muscles and show some more up-to-date demonstrations of my skills, I have made creatives for several hypothetical brands or organizations. This is one: Recipeze, a recipe-sharing social networking app. In this exercise, I created branding, and video and display ad content for a number of platforms. I also wrote all copy used in these creatives.
The process:
For Recipeze, I wanted to give viewers a taste of what using the app might feel like, and evoke imagery of community and connection over food. I featured photos and videos of friends having fun in the kitchen together, and included a demonstration of what it's like to scroll through the app. I also wanted the video, which is scaled down slightly in size here for ease of presentation but was designed for TikTok, to slot easily into the user's feed as they scroll through videos.
Other notes:
I created display ads in a number of common sizes (300x250, 300x600, 628x628, and 1200x628). Not all sizes are shown here, but they can be made available upon request.
The stock photos, videos, and audio samples used for these ads are all royalty-free..