Much of my most recent paid design work is under NDA, and I cannot share it here. To flex my creative muscles and show some more up-to-date demonstrations of my skills, I have made creatives for several hypothetical brands or organizations. This is one: DecorAdore, a home decor company and moving service. In this exercise, I created video and display advertisements highlighting how the stress of moving and settling into a new home can be eased with the company's assistance.
The process:
With these creatives, I wanted to emphasize what DecorAdore can do for potential users. I communicated this in two main ways: extending understanding and commiseration that moving can be stressful, and offering help in achieving the exciting goals people often have for their new homes. To visually communicate the ease DecorAdore strives to provide its users, the ads make use of bold, simple text over images of beautifully decorated homes and people in the process of unpacking.
The stock photos, videos, and audio samples used for this ad are all royalty-free..