CORE
DIGITAL MEDIA

I worked as a Creative Designer at Core Digital Media for 3 years, making both static and animated display ads, video ads, landing pages, and email designs for a number of well-known brands, including Quicken Loans and Rocket Mortgage. While I unfortunately no longer have access to much of the work I produced for Core Digital Media, I am able to share some of my static display ads that performed very well on a number of platforms, far surpassing the company's criteria for a "winning" creative. In my time at CDM, I won two peer recognition quarterly awards, and was nominated for an annual Rock Honors Award, for leadership, communication, and design excellence.

An image a person with red lipstick smiling in front of a yellow background. Text beside them reads Your refi opportunity awaits. Quicken Loans. An image showing a close-up of people shaking hands. Above one arm reads Refinancing and above the other reads Buying a house. Below the hands is text that reads You're in good hands with Quicken Loans.

Work flow and projects:

My work at Core Digital Media was metrics-driven and informed by thoughtfully iterating on successful imagery to build on past wins. I found significant success experimenting with new visuals, finding themes that performed well, and iterating on them to generate more high-performing ads. While the creatives shown here were all designed as static 1200x628 display images, I worked in a wide array of formats for a large number of platforms. I also often took point when the creative team tried out new tools or platforms, and worked with other departments when new creative approaches were needed. One such project I took on was email design, creating newsletters for new brands, a skill I researched thoroughly so that I could pass on best practices to my coworkers.

An image showing smiling in front of a red background. Text beside them reads 35 years of mortgage expertise in a streamlined online experience. An image showing someone laughing as they look at their computer. Text beside them reads Lock a rate in minutes.

Testimonials:

On my about page, you can find full testimonials written by a number of former coworkers and managers regarding my work at Core Digital Media. Here, I'll share a number of excerpts:

"Violet generated the highest percentage of winning social, native and display ads, was the top requested Designer on the team, and was an excellent problem solver." - Heather Woo, Director of Consumer Intelligence & Engagement at Core Digital Media

"Violet contributed numerous creative wins that drove volume and lead inquiries for our online display and social media campaigns. Her creative design also reduced CPI to help increase revenue." - Ray Hofstedt, Senior Manager of Creative Design at Core Digital Media

An image showing a bedroom. Text above the bed reads See what you could qualify for with Rocket Mortgage in as little as 3 minutes. Below the bed, text reads Rocket Mortgage. An image showing two people cooking and smiling. Text above them reads Ready to buy a home? Get a no-risk quote from Rocket Mortgage in minutes.

"Over the years I had the pleasure to work with Violet, I cannot emphasize enough on how passionate, creative, and collaborative she was! . . .Violet always went the extra mile to help make her designs and marketing ads top notch, which drove many wins for the marketing department." - Heidi Monforte, Associate Manager of Performance Marketing at Core Digital Media

"Violet is one of those rare gems that is a mosaic fit anywhere and can do anything. She continuously exhibits the desire to learn new tools and apply her new (insights) findings to solutions. . .Violet is a major asset to whatever team she is part of." - Luz Escobar-Sigman, Associate Manager of Campaign Management at Core Digital Media

An image showing a stack of pancakes with text reading 15-year fixed, and someone making pancakes with text reading 30-year fixed. An image showing a house with text reading Say goodbye to PMI. Quicken Loans.